The New Balance collection for women offers many models in fun and trendy colours. Founded in 1906, the brand began by manufacturing soles and later specialised in the creation of running shoes. Today, it offers a wide selection of women's trainers combining performance and quality, available in various sizes and widths, such as the New Balance 373. New Balance is the 4th most popular sports brand in the world thanks to its quality values and focus on the product. New Balance trainers are a must-have in your wardrobe, providing comfort and style. You can wear New Balance shoes with a dress or leggings for a casual look. Choose from a wide range of trainers: the New Balance 420, the 996 or the women's New Balance 574 model. Discover the Place des Tendances selection of chic and trendy women's trainers. Discover also New Balance trainers with studs for men.
The history of New Balance begins in 1906 in Boston, first the brand manufactures orthopaedic insoles followed quickly by their first shoes for sports. But it was really in 1961 that New Balance created the model that would change running and become its iconic "Trackster" model.
Since 1972 and the takeover of the brand by Jim Davis, New Balance has asserted its independence and its values such as the quality and performance of its models, becoming a real success and ranking among the biggest trainer brands in the world.
In order to meet today's challenges and styles, New Balance is constantly pushing the evolution of its products thanks to new technologies within its running range such as the Fresh Foam and the Fuel, which is why it can claim without hesitation to be a leading brand in terms of the performance and comfort of its shoes.
Discover our selection of New Balance trainers, available now at Place des Tendances.
Check out the New Balance private sales on Place des Tendances regularly.
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