Basque Coast swimwear brand Sowe Biarritz offers mix-and-match collections, giving you free rein to pick and choose your favourite tops and bottoms. Bursts of colour, plain block colours and beautiful patterns - infinite possibilities to design your own dream bikini.
Sowe Biarritz represents the Basque Country in all their collections. All the creative processes around a model: the drawing, the photo shoots, are all carried out in sublime settings and landscapes representing the pure energy of the French coastline. "Sowe" is the contraction of "South West", because it is in the south-west of France in 2014 in Biarritz that the brand was born thanks to the creator Perrine who, after 10 years in the world of sports brands, decided to devote herself to a product that she particularly likes and which followed her during her numerous trips around the world, the swimming costume. She settled in Biarritz where she lives between the mountains and the sea and lets herself be lulled by the gentle rhythm of the region, surfing sessions and hiking. The collection grows from year to year with new models with more and more feminine shapes, but with an active line adapted to the practice of sports activities such as stand-up paddle, surfing, yoga, or fitness. Sowe Biarritz offers its creations to all women who are free, daring and feminine. The Sowe Gil is above all a woman who assumes her personality, even the most extravagant.
You can regularly find Sowe Biarritz private sales on Place des Tendances.