Aubade Men

Aubade: heritage and seduction Aubade isn't new in town: in 1958, Claude Pasquier bought the company that was originally founded all the way back in 1875! The brand came of age at a time when the trend was for corsets and bloomers, two iconic lingerie styles. It didn't take long for Aubade's personality to shine through. Bold, beautiful, sensual and glamorous, the brand approaches lingerie as an arsenal of weapons of mass seduction, with the trademark bras it helped reinvent leading the pack. Forever ahead of the curve and deliberately provocative, Aubade's advertising campaigns get people talking, and home in on the notion of coupledom by depicting brazen desire and sensuality. The brand offers a wide selection of pieces, including panties, bras, pantyhose, garter belts and high-waisted lingerie. It keeps its finger on the pulse to stay in step with its times, and even developed a collection for men (available on Place des Tendances too!). Sexy lingerie that offers up the barest glimpse of something special... Aubade's lingerie is designed to be worn by day and by night. Sensual yet refined, original without ever going OTT: Aubade's feminine styles may be glamorous, but the emphasis is always on comfort for the wearer. Luxury lies at the heart of each new collection, featuring sharp, sleek cuts and designs, fabrics and materials chosen with the greatest of care, and intricate, meticulous detailing. Although it feels comfy, Aubade's lingerie sets out to turn heads and raise pulses: the brand's Poésie d'Orient, Bal de Flore et La Belle aux Camélias collections are just a few of the brand's most iconic lines. Trendsetters will appreciate the layers of different fabrics combined to sheer effect, offering up a hint of the warm skin beneath... Aubade is best known for its lingerie collections, and the brand has proactively diversified to now offer sets for all shapes and sizes. Check their size guide to find your perfect fit. You'll find loungewear and swimwear collections to keep you stylish whether you're basking on the beach or lazing around at home, too.

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