Founded in 1948 in Herzogenaurach, Germany, by Rudolf Dassler, Puma is a German company specialized in the manufacturing of sports goods. Rudolf, the older brother of Adolf Dassler (founder of Adidas), created Puma after their professional separation. The brand quickly established itself as a major player in the sports equipment industry, focusing on innovation and performance. Puma offers a wide range of products, including shoes, clothing, and accessories for men and women, combining quality and modern design. The brand is also known for its collaborations with renowned athletes and influential designers, further strengthening its presence in the fashion and sports world.