2008
At the beginning, it's the story of Christine and Bertrand, two lovers in the city and of fashion. In 2008, they give birth to a beautiful baby, named Place des Tendances. With the support of TF1 and Téléshopping, they build this crazy concept of an online department store: an eshop with over 250 partner brands and numerous quality services.
« It was a time that those under 15 cannot know, but it was especially a time when brands had not yet, or only minimally, developed their online sales. French internet was exclusively reserved for clearance sellers. Place des Tendances therefore offers accessibility to contemporary brands for fashionistas across France. It even offers a VIP service to hardworking Parisian women eager to receive their evening dress within three hours before nightfall.