Founded in 1853 in San Francisco by Levi Strauss, the iconic Levi's brand revolutionized the fashion world with the invention of blue jeans. Initially specialized in selling durable fabrics and workwear for gold miners, the brand has evolved by offering timeless pieces that combine quality and authenticity. Levi's stands out for its ability to modernize classics such as jeans, shirts, and jackets, while respecting craftsmanship and paying tribute to its rich heritage. The Levi's collections, designed for men and women, are characterized by meticulous attention to detail, a specific search for colors, and a subtle blend of original materials, offering a timeless style that transcends fleeting trends.