Schmoove Women

Schmoove is an up-and-coming French footwear brand that was launched in 2001. The brand's punchy, high-energy name goes some way to capturing the house style. Schmoove is a brand with a rebellious streak that actively sets out to tear up the rulebook and go against mainstream fashion, with it's trail-blazing spirit having cemented its status as a name to watch. Although Schmoove initially started out with men's shoes, it now offers women's collections too: something for everyone with a non-conformist edge. Its head-turning slogans ("nothing to prove", "boys don't cry") immediately set the tone for each fresh collection. From dressed-up designs to sportswear styles and ultra-casual pieces, quality and comfort are always given pride of place here. The brand taps into the same Portuguese expertise used by luxury houses such as Prada, Chanel, and Louis Vuitton. You'll find regular Schmoove private sales at Place des Tendances.

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